Though Procter Gamble is a multinational corporation, Crest is an American brand. This particular Crest toothpaste sold $263.9 million in 2019. Number of Consumers (in millions): 117.14ĭespite being the second most popular brand in terms of sales units, it is one of Crest’s toothpastes that tops the bestsellers list in terms of sales numbers: Crest 3D White. While Colgate-Palmolive, the parent company, does have other brands that focus on health and beauty care products, the Colgate brand focuses exclusively on oral hygiene. Today, Colgate is the most recognized name in toothpaste in the United States.Ĭolgate toothpaste was reformulated in 1968 to include fluoride as a way of maintaining oral health. The toothpaste became popular in the 1950s and has continued to grow in popularity. However, it wasn’t until after the death of the founder and namesake that they began selling jars of toothpaste in 1873. The company originally made soap and candles. Number of Consumers (in millions): 139.37Ĭolgate was founded in 1806 by William Colgate. Still, toothpaste alone accounted for over $3 billion in sales in 2020 in the health and beauty care industry.ġ0 Largest Toothpaste Brands In the United States So, it is no surprise that tubes of toothpaste can be found in nearly every bathroom around the world.įun fact: toothpaste was originally sold in jars.ĭespite the necessity of toothpaste, it is not even in the top 15 in terms of health and beauty care product sales. It is a paste, or sometimes a gel, used to clean teeth and prevent tooth and gum disease.ĭentists around the world recommend brushing with toothpaste for two minutes twice a day. Toothpaste is essential for maintaining your oral health. The global toothpaste market is projected to grow at a CAGR of 6.2% through 2030. The largest toothpaste brand brand in the US is Colgate, with a revenue of $17.967 billion and 139.37 million consumers.Īs of 2022, the global toothpaste industry has a market size of $35.5 billion.Ĭolgate sells over 80 million units of toothpaste each year. This toothpaste is also great for those who are dealing with whitening issues due to diet, oral hygiene, and/or other mouth related maladies.Largest Toothpaste Brands Research Summary This toothpaste comes in a variety of flavors so you that can find the flavor you like best. AIM Multi-Benefit Toothpaste comes with fluoride so you can rest assured that this toothpaste has all you need to fend off cavities, tooth decay, and other mouth related maladiesĪIM Multi-Benefit Toothpaste is ADA (American Dental Association) approved and his highly recommended by dentist and pharmacists. AIM Multi-Benefit Toothpaste provides all the cleaning, freshening, and protection one would expect from a much more expensive brand. With more toothpaste and a lower price, one would expect to receive and inferior product. This toothpaste comes with 30% percent more paste to ensure that it lasts for a while. AIM Multi-Benefit provides all the protection one can expect from other toothpastes but provides an excellent value for what you are receiving.
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